Game developers are dumping money into traditional ad campaigns where effectiveness and ROI can’t be confirmed. This horribly inefficient system means that millions of dollars are being invested on ad campaigns that that could be going to fans and to improving their games, instead of going towards old-fashioned and outmoded ad banners.
Modified on: Sun, 9 Dec, 2018 at 9:27 AM
Did you find it helpful?Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.